Making of Egizio 2015

The “Egizio 2015” campaign was created and developed by TODO to communicate Compagnia di San Paolo’s support for the great renewal of Turin’s Egyptian Museum, and to engage people in the process, in Turin and worldwide. Through billboards, press, formal events, opportunities for on-site and online interaction, and a massive, open-air installation, Compagnia di San Paolo brings the world’s attention to one of Italy’s most important treasures, as it prepares to re-open greater and more modern than ever.

Concept – Art Direction | TODO
Ph | Pepe Fotografia
Regia – Editing  | I Cammelli

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